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Sandra Ross Taylor

Marketing Consultant | Atlanta, GA

Expertise

  • Product Marketing
  • Hands on Strategic Leader
  • Leadership & Team Building
  • Client Excellence & Brand
  • ROI, Analytics & Segmentation
  • Analyst & Public Relations
  • Commercialization
  • Go-To-Market Strategies
  • Program and Project Management
  • Demand Generation and Sales Enablement
  • Client and Stakeholder Management
  • Content and Digital Marketing

About Sandra

Sandra Ross Taylor is a seasoned marketing consultant specializing in strategic marketing, product launches, and brand management for B2B clients across high-tech, education, and creative sectors. With over 25 years of proven expertise, she excels in crafting marketing strategies that drive growth and elevate client satisfaction. Sandra’s impressive career showcases a track record of successful campaigns, impactful product launches, and strategic brand initiatives, resulting in up to 40% year-over-year business growth. Her leadership has been instrumental in positioning companies as market leaders and delivering measurable results on a global scale.

Experience

FIS (2019 - 2024)

Senior Executive of Marketing for Client Experience & Growth Marketing

  • Directed global product marketing strategies, driving recognition in a $2 trillion revenue category.
  • Managed marketing budgets up to $2.5M, overseeing branding, messaging, demand generation, and analytics.
  • Launched the FIS Client Excellence Program, boosting client satisfaction and retention.

Worldpay (2017 - 2019)

Vice President of Marketing

  • Formed a high-performing team and drove inside sales growth by 50% in six months through integrated campaigns.
  • Implemented SEO and digital content strategies, significantly enhancing brand awareness and engagement.
  • Played a pivotal role post-acquisition by managing global marketing and strategic partnerships.

Paymetric (2017 - 2019)

Vice President of Marketing

  • Engineered marketing strategies that generated 40% of the sales pipeline and led to 30-40% annual business growth.
  • Built marketing and sales teams from scratch, positioning Paymetric for a $550M acquisition by Worldpay.

Symphony (2008 - 2015)

Director of Marketing

  • Managed US marketing operations, increasing global pipeline growth by 30% and revenue by 12% YoY.
  • Rebranded the company within 60 days, earning recognition as a retail systems leader.

Education

  • Master of Business Administration (MBA) in Management Information Systems
    University of Georgia at Kennesaw State, GA
  • Bachelor of Science (BS) in Business Administration, Minor in Marketing